Key Responsibilities

• Developing marketing plan aimed at growing engagement and retention across key marketplaces within OLX Group: Otomoto, (PL) Otodom (PL), Imovirtual (PT), Autovit (RO) and more;
• Designing and delivering automated user journeys, leveraging various CRM channels (email, push, in-product, ...) as well as intersections with other teams (incl. Sales, Product);
• Identifying and prioritising upcoming opportunities with a data-driven approach, deciding where to focus and building a clear roadmap;
• Testing, assessing business impact and scaling proven solutions across all markets;
• Preparing launch of future CRM technical capabilities in cooperation with the MarTech team, ensuring key marketing needs are effectively addressed;
• Building connections with other Marketing team pillars (Performance, Brand, SEO/GEO);
• Developing blueprints and processes enabling a scaled approach to CRM Marketing at EU-level.

Who we are looking for:

• 4-6 years of experience in Marketing - specific CRM / Engagement / Retention / Product Marketing experience is an advantage (startup background can also be an advantage);
• You have experience growing usage of digital platforms and / or products via non-paid solutions;
• You have experience working with technology and product teams on implementation projects;
• You are data-driven and are able to explain business impact through detailed analysis;
• You are user-centric and able to identify insights and design end-to-end consumer journeys;
• You are an intrapreneur, feeling comfortable to build completely new solutions, rather than focusing only on optimisation;
• You are accustomed to working in matrix or other complex environments and are able to cope with a good degree of ambiguity;
• You possess English fluency - allowing you to express your thoughts smoothly and easily in an international environment.