AbbVie is a global, research-driven biopharmaceutical company focused on developing innovative therapies for some of the world's most complex and critical conditions. Spun off from Abbott Laboratories in 2013, the company operates in key therapeutic areas including immunology, oncology, neuroscience, and eye care. With a workforce of approximately 50,000 employees worldwide, AbbVie is a major player in the pharmaceutical industry, consistently ranking among the top companies for research and development investment. In Spain, AbbVie maintains a robust presence with its commercial headquarters located in Madrid and a significant manufacturing facility in Tres Cantos. The company is recognized for its high-performance culture and commitment to diversity, making it an attractive destination for international professionals in medical affairs, clinical research, and specialized marketing. While many field-based roles require local language proficiency, the company's global nature provides opportunities for cross-border collaboration and career progression within the European market.

AbbVie was formed in 2013 following the separation from Abbott Laboratories. Since its inception, it has grown into a leading biopharmaceutical entity through significant R&D and strategic acquisitions, such as Allergan in 2020.

International Digital & Consumer Lead, Allergan Aesthetics

AbbVie

Requirements

Qualifications

Capabilities & Experiences:

Substantial experience in Digital Marketing for both consumers and customers audience, including experience at area/International level.
Minimum 10 years of progressively more responsible experience in physician/consumer marketing management for a medical device or beauty company.
Minimum 5 years in senior marketing positions with international responsibility.
Experience in leading the strategic and tactical planning function in a team environment, including strategy formulation, competitive and customer analysis, tactical program development, budget formulation and management, and proven strategy execution skills.
Experience managing large DTC campaigns with strong knowledge of digital platforms
Proven track record of leading digital transformation at scale
Experience in the cosmetic/aesthetic medical device field is desirable.
Team management experience
Recognized capabilities in building relationships in cross functional and matrix environment, able to influence and to lead without direct supervision.
Experience in developing international omnichannel digital campaigns, as well as designing, executing and scaling-up a CRM strategy for both consumers and customers
Experience in managing digital and media agencies.
Understanding of AI and applications in digital marketing
Proficient with assets approval process and systems such as VEEVA, ZINC etc..
Experience working in regulated HCP and consumer environments

Benefits

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Original Advert

Company Description

About AbbVie

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

The Digital and consumer lead is a senior leadership role responsible for setting and executing the digital and consumer engagement agenda internationally, serving as a key advisor to senior leadership and driving competitive advantage for the AA brands.

Responsible for designing and leading the strategy for consumer engagement through digital channels/platforms, including potential CRM, DTC and B2B2C digital initiatives. Lead the strategy to define and implement a unique and superior digital consumer experience (multichannel), generating data and insights and constantly raising the bar to enable growth acceleration through acquisition, engagement and retention of different stakeholders (DTC, B2B2C), where and when they are most receptive

This role will lead the development, execution and roll-out of the AA brands customer digital campaigns and assets, and supporting brand and portfolio leads in the maximization of their consumer strategies, ensuring that they are industry leading in both creative content and impactful delivery.

They will be responsible for developing the consumer digital ecosystem and CRM strategy supporting our B2B2C initiatives and support the elevation of AA as a partner of choice for customers working closely with International Brands leads, Customer Experience team, Comms team, Area leads and countries.

Reporting to: Vice President of International Brand Marketing. One direct report: Consumer lead

Lead the design and execution of our consumer strategy across AA International

Create vision for DTC strategies and plans for International markets, prioritizing investment by ROI and growth opportunities. Collaborate and advise on budget allocation based on proven media channels and leverage proven best practices from established markets, including engaging and aligning with the IALT Leadership team

Scale-up the digital consumer engagement in selected markets aligned with country and respective brand strategies. Supporting co-creation of digital assets and ensuring tactics implementation.

Advise and educate senior leadership and key stakeholders on digital best practices and emerging trends

Collaborate with the US and China to leverage best practices, solutions acros to International markets

Define, implement and roll-out new tools to engage and educate consumers in selected markets. Management of International media agencies.

Be an international knowledge leader for consumer acquisition across the Allergan aesthetics portfolio, keeping up to date on key marketing trends, market developments, market regulations, market research (proprietary & secondary) and making recommendations on how to evolve campaigns

Execute the digital footprint of the AA Brands and signature portfolio strategy with customers

Partner with Customer Experience team to set the vision and drive capabilities to enhance digital customer engagement, enhance our brand and portfolio visibility and our Partner of Choice strategy

Collaborate with and influence marketing, communications, MLOR and other functions to fuel the creation of compelling content and resources that deliver customer value
Lead the development, execution and roll-out of the facial brands digital campaigns and assets.

Connect consumer strategy with customer engagement, ensuring opportunities for B2B2C are optimized where possible

Collaborate with PR/Comms on messaging consistency, but not draft or own external comms, press materials, or manage media relations

Support portfolio initiatives such as congresses, to amplify reach and digital engagement

Foster a culture of Innovation & data

Support Social listening projects to gather insights & spot new trends, in collaboration with the Market analytics and Business Insights team

Champion and pilot the use of new technologies such as AI and advance our innovation mindset

Generate frameworks to support decision making and ROI impact

Collaborate with Commercial Analytics to develop and install metrics frameworks to drive depth of customer engagement, track success and measure business impact that would inform channel mix optimisation decisions