About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline 🚄

Now Europe's number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

About the role

We're looking for a commercially driven, creatively ambitious Senior Brand Marketing Manager to lead brand marketing in the UK.

Reporting to the Global Brand Marketing Director, you will define and deliver the UK brand strategy and lead high-impact, multi-channel campaigns that drive both brand growth and commercial performance.

You will act as the UK brand custodian-owning messaging, campaign execution and performance-while partnering closely with Product, Commercial and Growth teams to ensure our brand and propositions are consistently brought to life across the customer journey.

What you'll be responsible for as a Senior Brand Marketing Manager at Trainline...🚄

Brand & Strategy

• Lead the UK brand marketing strategy aligned to commercial objectives.

• Translate global brand and proposition strategy into locally relevant, growth-driving execution.

• Embed our brand platform across marketing and product touchpoints.

Campaign Leadership

• Own end-to-end development and delivery of integrated, multi-channel campaigns.

• Lead agency partners across creative and media to deliver standout, effective work.

• Balance short-term performance with long-term brand building.

• Line manage junior members of the team

• Drive strong go-to-market execution for key product and proposition launches.

Performance & Effectiveness

• Set clear campaign objectives and ensure robust measurement from day one.

• Partner with Data Science and Insights to embed testing, incrementality and optimisation.

• Own UK brand tracking and translate insight into action.

• Continuously improve effectiveness, efficiency and return on investment.

Brand Governance & Budget

• Act as brand guardian, ensuring consistency and creative excellence across channels.

• Maintain high standards in briefing, creative appraisal and execution.

• Manage the UK brand marketing budget with strong financial discipline.

We'd love to hear from you if you have...🔍

• Significant experience in brand marketing within a consumer-facing business.

• A proven track record of delivering multi-channel campaigns that drive measurable impact.

• Strong commercial acumen-you understand how brand investment drives growth.

• Confident leading agencies and influencing cross-functional stakeholders.

• Data-literate, comfortable with testing, measurement and performance analysis.

• A natural collaborator who thrives in a fast-moving, evolving environment.

• Experience line managing or coaching junior members of the team

What success looks like

• Stronger UK brand health and market share growth.

• Campaigns that are distinctive, effective and commercially impactful.

• A culture of insight-led, test-and-learn marketing.

• Clear, consistent brand execution across the full customer journey.

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operate a hybrid model to work and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• 💭 Think Big - We're building the future of rail

• ✔️ Own It - We focus on every customer, partner and journey

• 🤝 Travel Together - We're one team

• ♻️ Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!