Company Intro

At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains-from doctors and lawyers to physicists and engineers-and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages. We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, Poolside, Recraft, and Shopify.

Recently, we secured strategic investment led by Bezos Expeditions and Nebius Group with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Israel, Czech Republic, Serbia, and more.

Role Overview

Toloka is looking for a Field Marketing Lead to drive event-led demand generation and support our enterprise sales motion in North America. This role will own the planning and execution of industry events, executive roundtables, sponsorships, and community engagements that generate high-quality pipeline for our sales team. You will work closely with Sales leadership to identify the right events, design impactful programs, and ensure strong follow-up on leads generated through field marketing activities. This role is ideal for someone who thrives in fast-paced environments and enjoys owning the full lifecycle of marketing events-from strategy and logistics to measuring pipeline impact.

What You'll Do

Own the strategy and execution of field marketing initiatives across North America, including industry conferences, sponsorships, executive roundtables, and private events.
Identify high-impact industry events and opportunities that align with Toloka's target accounts and enterprise sales strategy
Plan and execute end-to-end event programs, including logistics, venue selection, partner coordination, invitations, and on-site execution.
Collaborate closely with the sales team to align event participation with active deals and target accounts.
Design invite-only experiences such as executive dinners, workshops, and community gatherings that foster meaningful engagement with key stakeholders.
Ensure strong lead capture and post-event follow-up, enabling sales teams to convert engagement into qualified opportunities.
Track and report on event performance, including MQLs, SQLs, and pipeline influenced by field marketing programs.
Partner with internal teams to amplify event impact through content, social promotion, and thought leadership opportunities.
Continuously evaluate event ROI and optimize the field marketing strategy based on performance insights.

What You've Done

6-10+ years of experience in B2B field marketing, event marketing, or demand generation.
Proven track record of executing industry events, conferences, sponsorships, and executive roundtables that generate measurable pipeline.
Experience working closely with enterprise sales teams to support deal progression and target account engagement.
Strong operational skills with the ability to manage event logistics, vendors, budgets, and timelines.
Experience measuring event impact through MQLs, SQLs, pipeline generation, and campaign performance metrics.
Background in AI, developer tools, data platforms, or enterprise technology is strongly preferred.
Comfortable working in a fast-paced startup environment with cross-functional teams.
Fluent English and strong communication skills.
Based in North America with the ability to travel frequently for events.

Equal Opportunity Employer 

Toloka is committed to providing equal opportunity and fostering an inclusive environment. We welcome applications from all qualified individuals and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Selection decisions are made based on qualifications, merit, and business need. 

[Important Notice] 

Scam Alert Regarding Fake Job Postings

It has come to our attention that an individual or group is fraudulently impersonating Toloka to post fake jobs and solicit personal information from applicants. Please be aware:

• Official Communication: Our recruiting team will only contact you from an official "toloka.ai" email address. We will NEVER use Gmail, Yahoo, Tolokainc, toloka.inc, or other personal or seemingly business email accounts.
• Our Process: We will never ask for your bank account details, credit card number, or any fees as part of the application or interview process.
• Official Listings: All legitimate job openings are posted on our official careers page: https://toloka.ai/careers#job-list

What to do: If you see a suspicious job posting or have been contacted by someone you suspect is a scammer, please do not provide any personal information. Instead, report the incident to us directly at security@toloka.ai and report the profile/post to LinkedIn.We are taking this matter very seriously and are working with the appropriate parties to resolve it.

Thank you for your vigilance!