MAIN PURPOSE

Assistant Marketing Manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands.

RESPONSIBILITIES

Strategy

• Assist in the development and executions of brand and marketing strategy include Product Launch plan.
• Plan media, pricing, promotional and sampling strategy.
• Create 360 launch plans.
• Create marketing strategy of Digital Marketing and align with Corporate team.
• Manage on influencer strategy.
• Implement with CRM project, create customer journey and analysis for marketing strategy.
• Work in close with Brand manager for Product analysis by category, by segment.
• Perform competitive analysis, manage on competitor, and market analysis.
• Constantly analyse risks and opportunities.
• Collaborate on Ecommerce strategy with Corporate team.
• Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department store.

Brand and Marketing Communication

• Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand.
• Collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team.
• Create and communication to team for Content Marketing.
• Manage on ROI.

Marketing Operation

• Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed.
• Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets.
• Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
• Provide SKU logistics information to cross-functional teams as requested.
• Monitor inventory levels.
• VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)
• Budget management as plan.
• Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet - register for internal).
• Create value set / GWP.
• Report all report related to marketing e.g., SKU report, sell out analyse, activities achievement report.
• Be the touchpoint for RA on FDA Verify (Co with Training manager).

People Management

• Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs.
• Consolidate and align to team, cross team.
• Coaching, monitoring Marketing team, subordinate team to develop team member.

REQUIREMENTS

• Degree in Business Administration or any related field.
• Experiences at least 5 years Marketing in Beauty, Fragrance industry.
• Energetic, good leadership skill, self-motivated, result oriented and creative thinker.
• Good analytic skill and understand the digital marketing and trends.
• Good computer skills and using software related.
• Good command of both speaking and written English.