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Role Summary

The EMEA AI Engagement Lead is responsible for accelerating AI adoption across strategic customers by ensuring effective engagement of Customer Success (CSM) and CS&D AI Adoption teams.

The role acts as a critical activation and readiness layer, bridging AI sales opportunities with structured adoption execution - ensuring that AI deals translate into real usage, consumption, and measurable business value.

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Key Responsibilities

1. Adoption Activation & Engagement

• Ensure timely and effective engagement of CSM and CS&D AI Adoption teams across strategic AI opportunities

• Drive clarity on who engages, when, and why across the customer lifecycle (pre-sales, activation, scaling)

• Prevent gaps between sold, activated, and consumed AI solutions

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2. AI Adoption Cadence & Readiness

• Actively contribute to regional and global AI Adoption cadence forums

• Provide forward-looking visibility on pipeline and upcoming AI opportunities requiring adoption support

• Proactively align the right CSM and CS&D resources ahead of deal closure

• Connect pipeline insights with adoption capacity and readiness planning

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3. Customer Value Assurance

• Conduct regular check-ins with strategic customers to validate whether delivered adoption services meet expectations

• Ensure adoption services deliver intended outcomes and business value

• Capture feedback and identify gaps or improvement opportunities early

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4. Enablement & Capability Building

• Support and contribute to internal AI adoption enablement workshops and update sessions

• Share best practices, use cases, and lessons learned with CSM, CS&D, and field teams

• Help scale adoption by reinforcing practical, field-ready engagement approaches

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Operating Model & Key Interfaces

• Work closely with EMEA CSM and CS&D AI Adoption teams & SPOCs as the core adoption engine

• Ensure alignment between Sales, CSM, and CS&D to drive seamless AI activation

• Act as the bridge between pipeline visibility and adoption execution readiness

• Participate in EMEA and global AI Adoption cadence structures

• Maintain a direct feedback loop with strategic customers

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Success Metrics

• Increased AI adoption and activation rates across strategic accounts

• Growth in AI consumption (AI Units)

• Reduced time from deal closure to value realization

• Improved customer satisfaction with adoption services

• Strong alignment across Sales, CSM, and CS&D teams

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Profile & Experience

• Experience in AI, Data, Cloud, or Enterprise Transformation environments

• Proven ability to mobilize and activate CSM and delivery organizations (CS&D) without direct authority

• Strong stakeholder management across Sales, Customer Success, and Delivery teams

• Experience working in cadence-driven environments, translating pipeline insights into execution readiness

• Customer-facing mindset with the ability to assess value realization and challenge constructively

• Passion for enablement and knowledge sharing, translating AI into practical business impact

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Additional Requirements

• Willingness to travel up to 50% across EMEA

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

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AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450380 | Work Area: Sales | Expected Travel: 0 - 50% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid