Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today's global travellers through its diverse portfolio of 12 hotel brands - Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.What will be your mission?
The Senior Brand Manager - NH Collection is responsible for shaping and safeguarding the brand's premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.What will you do?
Brand & Operational Marketing Leadership

Lead the execution of B2C operational marketing initiatives for NH Collection Hotels & Resorts across Europe
Ensure consistent application of brand standards across all properties
Support the rollout of guest experience initiatives and operational brand standards at hotel level

Hotel Support & Collaboration

Act as a key partner to hotels, providing guidance on marketing, branding, and design needs
Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing
Identify best practices and scalable initiatives across the portfolio

Marketing Planning & Execution

Oversee the implementation of the global NH Collection marketing plan at property level
Support the development and execution of tailored marketing plans for flagship hotels
Contribute to regional and hotel-level media plans, ensuring high-quality creative execution

Openings, Rebrandings & Asset Development

Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events
Coordinate product and lifestyle photoshoots

Content, Digital & Brand Governance

Ensure all brand assets and materials are used correctly
Support website and landing page content alignment
Oversee Social Media and PR alignment with brand standards
Support CRM and loyalty campaigns with on-brand creative input

Cross-Functional Collaboration

Work closely with Brand Strategy, Customer Experience, and Operations
Deliver brand training and provide brand expertise across departments
What are we looking for?
Education & Background

Bachelor's degree required; Master's degree is an advantage
Proven international work experience

Skills & Expertise

Fluent English (written and spoken); proficiency in a second major European language (Spanish, Italian, or German) is required
Strong business and marketing acumen, combined with analytical thinking and attention to detail
Ability to translate data into impactful, creative marketing concepts
Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
Good understanding of social media platforms and content management systems (e.g. WordPress)
Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus

Reporting Line & Location

Reports to the Senior Director, B2C Operational Marketing
Based in Madrid (hybrid working model)
Why choose us?

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

Worldwide experience - diversity of 150 different nationalities.
Career development opportunities full of national and international challenges.
Wide range of training programmes to enhance your skills.
Wellbeing initiatives, including flexible working conditions.
Team member recognition programmes, including Memorable Dates.
Ability to make a difference through our sustainability programme and volunteering initiatives.
Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

Are you looking for a new challenge?