Senior Press & PR Specialist

COCUNAT
COCUNAT
Barcelona, SpainOn-siteCompetitiveAdded 1 month agoMidPermanent
COCUNAT

Senior Press & PR Specialist

Original Advert

At COCUNAT, we don't just create beauty products - we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.

We're looking for a Senior Press & PR Specialist who will elevate our brand narrative at a strategic level, strengthening how COCUNAT is perceived across media, KOLs and industry leaders. This role is key within our Brand Team: you will transform our clinical innovation into high-impact editorial stories, drive visibility in top-tier media, and consolidate our positioning as a disruptive leader in clinical beauty.

If you understand how to turn brand vision into relevance, relationships into influence, and PR into measurable impact - this is your role.

As Senior Press & PR Specialist, you will lead COCUNAT's earned media strategy across key European markets (Spain, Italy, France), driving impact, consistency and long-term positioning.

Strategy & Vision

You will elevate the PR function into a strategic growth lever for the brand.

  • Co-define and evolve the global PR and communication strategy with the Head of Brand
  • Translate brand and business goals into clear PR roadmaps and narratives
  • Build strong, long-term storytelling frameworks around our clinical positioning
  • Identify strategic opportunities to increase brand authority and visibility
  • Ensure consistency and excellence across all markets

Media Relations & Influence

You will strengthen COCUNAT's presence in top-tier media and key conversations.

  • Build and nurture high-level relationships with beauty editors, journalists and industry voices
  • Secure impactful media placements through proactive and strategic pitching
  • Identify and activate top-tier KOLs aligned with our scientific and purpose-driven positioning
  • Position the brand within relevant trends and editorial agendas

Agency Management & International Coordination

You will ensure strong execution and alignment across markets.

  • Coordinate and guide PR agencies in different countries to ensure strategic alignment
  • Track performance and ensure delivery of KPIs across all markets
  • Act as the key point of contact between global strategy and local execution
  • Identify opportunities to improve scalability and efficiency

Product Launches & Storytelling

You will transform product innovation into compelling and differentiated narratives.

  • Define PR angles and storytelling for key product launches
  • Oversee the creation of elevated press kits and communication materials
  • Ensure all messaging translates clinical efficacy into accessible, engaging stories
  • Adapt storytelling to each market while maintaining brand consistency

Events & Brand Experiences

You will drive impactful brand moments that generate visibility and engagement.

  • Conceptualize and execute press events, brand activations and PR experiences
  • Create formats that connect media, KOLs and community
  • Ensure each activation generates meaningful earned media

Performance & Budget Control

You will ensure PR delivers measurable and optimized impact.

  • Lead reporting and analysis of PR performance across markets
  • Translate coverage and data into strategic insights and recommendations
  • Optimize PR investments across agencies, events and seeding
  • Support budget control and resource allocation
  • +4-6 years of experience in PR or communication roles within Beauty, Dermocosmetics or similar industries.
  • Experience working with brands with a strong clinical or technical positioning is highly valued.
  • Strong track record building media relationships and securing top-tier coverage.
  • Experience coordinating agencies or multi-market PR strategies.
  • Analytical mindset with experience in media monitoring and reporting tools (Kantar, Launchmetrics, Meltwater or similar).
  • Fluent English required. French or Italian is a strong plus.
  • Excellent storytelling and copywriting skills.
  • Highly organized, proactive and results-driven.
  • Strategic mindset combined with strong execution capabilities.
  • Passion for the beauty industry and deep understanding of media dynamics.

Benefits ⭐

  • In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!!

  • You can really make the difference as any good idea can shape the future and the success of the company.

  • Excellent Medical insurance.

  • Product Discounts.

  • Free coffee and chocolate!

  • Casual & Pet-friendly office environment. You can bring your pet to the office every day.

  • International environment more than 10 nationalities.

  • No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
    Office based in Barcelona city center, Sant Gervasi.

Values ❤️

  • People First: We believe that prioritizing people's well-being helps us work better and achieve stronger results.

  • Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.

  • Dynamism: We're a young startup with a fast-paced and agile work environment, so you'll always be engaged in exciting new challenges.

  • Sustainability: We're always thinking about how we can help the planet - that's why all ideas are welcome

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