Overview: Customer Value & Persistency Manager is responsible for increase our product holding through cross-selling and upselling activities of and manage the persistency initiatives for all channels based on the strategic direction of the company. Responsibilities: Develop and lead key initiatives on cross-selling and upselling activities to existing (in-force) customers. Develop and lead key initiatives win back customers who have lapsed/surrendered their policy (non in-force customers). Lead key initiatives on Persistency related for each channel (IBC, TM, DD, others). Stay up to date with industry trends and best practices in customer retention and persistency. Conduct monthly Persistency working team discussions to obtain alignment from key stakeholders as stipulated in the Persistency Committee TOR. Monitor Persistency dashboard & reporting exercises. Qualifications: Bachelor's degree in data science, actuarial science, mathematics, business, marketing or any related field At least 5 years in life insurance industry in in-force management, persistency, customer experience and/or sales