Airalo is the world's first eSIM store, revolutionizing global connectivity for travelers by providing digital SIM cards for over 200 countries and regions. As a leader in the telecommunications technology space, the company operates on a global scale, serving millions of users and partnering with major telecommunications providers to eliminate high roaming costs. In Spain, Airalo maintains a significant operational presence with a primary hub in Valencia, focusing on engineering, data analytics, and core network operations. The company is highly attractive to international professionals due to its remote-first culture, diverse global team, and the use of English as the primary working language, making it an ideal environment for expats and digital nomads.

Founded in 2019 by Bahadir Ozdemir and Abraham Burak, Airalo was established to solve the problem of expensive roaming charges for international travelers. It has since grown into the leading global eSIM marketplace with significant venture backing.

Product Marketing - Senior Manager

Airalo

Requirements

What you'll do:

Product Positioning & Messaging

Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).

Develop and maintain a messaging framework that scales across channels, markets, and languages.

Ensure consistency between product value and how it's communicated externally.

Go-To-Market Strategy & Customer Insights

Lead GTM planning for new products, features, and market expansions — from strategy through execution.

Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.

Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team.

Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.

Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.

Serve as the internal voice of the customer across Product, Marketing, and Leadership.

Product Adoption & Lifecycle Marketing

Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.

Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data.

Identify and close gaps between product capability and customer awareness/usage.

Product Launch, Planning Support & Enablement

Partner with Product Management on roadmap planning to ensure marketing is integrated early.

Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.

Own launch retrospectives and continuously improve the launch playbook.

Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates.

Ensure internal teams can speak confidently and accurately about Airalo products.

Build a cadence for keeping teams current as the product evolves.

Develop structured training programs so that customer-facing teams deeply understand the product.

Create onboarding materials for new hires in GTM roles.

Partner with L&D (if applicable) to scale training delivery.

What you'll bring:

8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company.

Proven track record of owning end-to-end GTM strategy for complex or global products.

Strong ability to distill complex products into clear, compelling messaging for diverse global audiences.

Experience working cross-functionally across Product, Growth, CRM, Sales, and Support.

Data-fluent: comfortable using analytics and research to drive decisions and measure impact.

Excellent written and verbal communication skills; executive-level presentation skills.

Experience in travel, mobile, fintech, or marketplace businesses is a plus.

Comfortable working in a remote-first, globally distributed environment.

Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.

Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).

Original Advert

About Airalo

Alo! Airalo is the world's first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

Check out more information about Airalo in our Public Handbook: https://airalo-public.notion.site/airalo-public-handbook

About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being - and staying - authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role

Position: Full-time / Employee

Location: Remote-first within the UK or Spain. To be considered for this role, candidates must live in and possess valid work authorization for one of these two countries.

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally. You'll be the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support - ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively.

This is position reports into the Chief Growth Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetization across the Airalo lifecycle.

If you're interested in this role, please apply to the ad.

By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: https://www.airalo.com/more-info/privacy-policy?srsltid=AfmBOooBT0rXAj1FaNelZ3VfN0wvhwzvAoxdtHnOKSVETpiSjiXVuycy

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.