Responsibilities

As Senior Manager of Sales Development (ANZ), you will own the strategy, execution, and growth of the SDR function across the ANZ region. You will lead a high-performing team of SDRs focused on generating qualified pipeline for the Sales team, while building the playbooks and processes that fuel Workato's expansion and growth in ANZ market.

This is a high-impact leadership role for someone who thrives at the intersection of people management, data-driven strategy, and outbound execution. You will partner closely with Sales, Marketing, and Revenue Operations to align pipeline generation with regional revenue goals.

• Build, hire, coach, and manage a team of SDRs across ANZ, creating a culture of excellence, accountability, and career development.

• Own regional SDR pipeline targets and KPIs, developing and iterating on outbound and inbound strategies to consistently exceed qualified meeting and pipeline goals.

• Design and refine SDR playbooks, cadences, messaging frameworks, and prospecting sequences tailored to ANZ enterprises buying dynamics.

• Partner with Account Executives and Sales Leadership to ensure tight alignment on ICP, account prioritization, and pipeline quality.

• Collaborate with Marketing on ABM/digital campaigns, event follow-up, regional content localization, and demand generation initiatives.

• Implement and optimize SDR tech stack (e.g., Outreach, Salesforce, LinkedIn Sales Navigator, intent data tools) to maximize team productivity.

• Establish performance management rhythms: weekly coaching, pipeline reviews, call/email audits, ramp plans, and career pathing for SDRs.

• Analyze pipeline data and conversion metrics to surface insights, remove bottlenecks, and improve funnel efficiency.

• Act as a culture carrier and talent magnet-build Workato's employer brand to attract top sales development talent across the region.

• Contribute to global SDR strategy, sharing best practices and adapting frameworks from HQ for the ANZ market.

What You Bring

• 6+ years in B2B SaaS sales development or inside sales, with at least 1-2 years in a people management role leading SDR / BDR teams.

• Proven track record of building and scaling SDR teams in the ANZ region 

• Deep understanding of enterprise SaaS sales cycles, multi-stakeholder buying processes, and outbound prospecting best practices.

• Experience working with or selling automation, integration, iPaaS, AI, or related enterprise technology solutions is a plus.

• Strong analytical skills-comfortable working with pipeline metrics, conversion data, and territory models to make data-driven decisions.

• Excellent coaching and mentoring abilities with a demonstrated commitment to developing early-career sales professionals.

• Proficiency with sales engagement platforms (Outreach, Salesforce, Gong, etc.)

• A growth mindset, entrepreneurial spirit, and comfort operating in a fast-paced, high-growth environment.

Nice to Have

• Experience at a high-growth enterprise SaaS company that scaled from Series C-E through IPO-readiness.

• Familiarity with MEDDPICC, Challenger Sale, or value-based selling methodologies.

• Background in automation, AI, or integration technology space.

• Experience building SDR teams from scratch in a new or emerging market.