Growth & Communication Specialist (B2C – Italy)

TF Bank
TF Bank
Málaga, SpainOn-siteCompetitiveAdded 1 month agoRemote: Hybrid

Original Advert

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.

About the Role

We are looking for a Growth & Communication Specialist (Mid level) with a clear mandate: drive B2C growth in the Italian market for credit card and other financial products. This is a hands-on execution role where you will run campaigns yourself, own performance, and continuously optimize based on data.

What You'll Do

  • Plan, execute, and optimize paid acquisition campaigns for the Italian market

  • Manage external partners such as ads comparison sites and affiliate networks

  • Work hands-on with Google Ads and/or TikTok Ads

  • Monitor and improve core performance metrics: CAC, CPA, ROAS

  • Analyze the full funnel and identify conversion drop-offs

  • Run basic A/B tests on creatives, audiences, and messaging

  • Manage and own website content and review analytics to improve performance

  • Translate data into clear insights and concrete optimization actions

  • Own campaign performance and reporting end-to-end for Italy

What We're Looking For

  • 2-4 years of experience in growth, performance, or digital marketing

  • Hands-on experience managing campaigns directly (not only supporting)

  • Strong understanding of B2C performance marketing and funnel logic

  • Comfort working daily with dashboards, metrics, and numbers

  • Ability to clearly explain results, learnings, and trade-offs

Market & Language Focus

  • Strong understanding of banking consumers and digital behavior

  • Fluent English and Spanish (written and spoken)

  • Italian is a nice to have

What We Offer

  • Clear ownership of growth for the Italian market

  • Direct impact on business performance and efficiency

  • International, collaborative environment with short decision paths

  • Strong learning and development opportunities

  • Exposure to digital banking and regulated markets

  • Hybrid working model and competitive compensation

  • Culture focused on clarity, ownership, and continuous improvement

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