Job Description Summary

#LI-Hybrid
Location: Barcelona, Spain

Novartis aims to be a leader in Data, Analytics, AI & Platforms (DAP). We are looking for a motivated leader for the Marketing Platform team to manage solutions for international, regional, and country levels (IRC) and drive commercial activities. This role involves partnering with Data, Analytics, AI & Data Science, CLS teams, IRC, S&G, DDIT, BSI, and others to scale valuable marketing platform solutions across Novartis's commercial value chain.
The leader will govern centralized and multi-tenant marketing platforms for IRC, ensuring excellence in customer engagement and commercial processes. They will lead a team of experts, stay updated on industry practices, and collaborate with DDIT to deploy technology strategies at scale.

Job Description

Key responsibilities :

• Responsible for implementing Marketing Platform governance, operations, resource prioritization, budget, recruitment and work planning.

• Oversee the excellence in the definition, execution and operations of the marketing platform solutions that drive customer engagements.

• Monitor efficiencies of the Marketing Platforms, and measure impacts of the business operations and decision-making processes.

• Responsible for all the organizational aspects of the Marketing Platform team ensuring that the mission is carried out effectively.

• Gather business requirements, visions and strategies from the business process owners from CLS, IRC, S&G, and translate into tactical executions across the Marketing Platform ecosystem.

• Contribute to define the DAP strategy, creating Marketing Platform team objectives and tactics, while ensuring their efficient delivery

• Work closely with country teams to carefully customize the marketing platforms for local needs while preserving standardization for implementation at scale and speed.

• Partner with Data, Analytics, AI & Data Science, other CLS teams, IRC, S&G, DDIT, BSI, and other commercial teams to identify key opportunities and issues to drive tangible business impacts.

• Lead a team of marketing platforms experts with deep data expertise and understanding of Pharma use cases.

• Accountable for implementing, governing and scaling centralized multi-tenant marketing platforms for IRC.

• Collaborates with ethical, legal, and compliance teams to apply governance, risk minimization and appropriate use based on platform for fully compliant procurement, data protection & consumption while maximizing automation and integration with the tech, data and analytics ecosystems.

• Accountable and responsible to plan and manage budget, resources, timelines of the solutions lifecycles and change management.

• Keep abreast of the latest thinking and best-in-class practices for marketing platforms within the industry.

Essential Requirements :

• Graduate degree (ideally MSc/PhD) in a quantitative field (IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics, Statistics, etc.)

• 10+ years of experience in technology, data, analytics, IT, or a similar role

• 5+ years of Marketing Infrastructure, Pharmaceutical/Biotech/Healthcare and Consumer experience in analytics. Deep hands-on understanding of pharma data sets and use cases

• 5+ years of managing and leading marketing platform teams with a passion for coaching, developing, and mentoring others

• Strong understanding of end-to-end pharma value chain commercialization process, and experience with field analytics, marketing, and sales analytics

• Experience with Agile ways of working

Desirable Requirements:

• Hands-on and leadership experience in data, tech and analytics environments

• Experience in deploying commercial platforms with big and cloud data architectures

• Ability to independently conduct various analytics on pharma commercial data,

• Experience in building AI solutions embedded in marketing platforms such as, CRM, SFMC, Web ecosystems, social media, etc.

• Recognized externally as a marketing platform leader via publications, external presentations, etc.

Benefits and Rewards Spain: Company Pension Plan; Life and Accidental Insurance; Meals, Allowance or Canteen in the office; Flexible working hours.

Commitment to Diversity and Inclusion / EEO paragraph:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Skills Desired

Agility, Brand Awareness, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Digital Marketing, Go-To-Market Strategy, Influencing Skills, Inspirational Leadership, Marketing Strategy, People Management, Product Positioning, Product Roadmap, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing