Customer Activation Specialist Discounters

Mondelez
Mondelez
Madrid, SpainOn-siteCompetitive
Mondelez

Customer Activation Specialist Discounters

Original Advert

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will:

  • Leads the development of the trade marketing part of the category annual plans (contract process)
  • Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
  • Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
  • Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
  • Follows up the competition's commercial activity in the category in order to detect business opportunities and potential threats for the brand
  • Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Category planning and delivering growth through category leadership
  • Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
  • Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
  • Business planning and how to maximize revenue growth
  • Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
  • Analytical skills and business acumen

As Specialist Customer Activation Modern member, you will define, develop and implement Commercial Plans, in order to maximize Revenues, Volume and Share growth within customers under your responsibility, as well as lead the strategies and action plans using commercial levers: assortment, Share, WD, Activations, Innovation, I&O, Point of Sales, etc, working closely with Sales and CP&A teams.

Main responsibilities:

  • Gather all information and data (both internal and external sources) of the retail market, by channel and key customers, and from suppliers' evolution (Mondelez and competitors), in order to analyze in deep Mondelez categories.   

  • Define a commercial plan in your customers, aligned with the category strategy and the channel evolutions. This plan is agreed with Customer Business Managers to align the customer business plans.  

  • Work with Category Planning to integrate the customer dynamics in the Mondelez Contract. 

  • Define the best new products launch plan to get the Weight Distribution target: investment, promotional plan, point of sale activation, space in shelf, planogram, trial in store.

  • Coordinate with point-of-sale team in order to implement point of sales actions: second display, advertising at point of sales, trials, gifts, couponing, etc. Presentation to Sales Force: plan, actions, timings by quarter.

What extra ingredients you will bring:

  • Minimum of 4 years of overall experience in Fast Moving Consumer Goods Marketing and/or Sales areas (Category Planning, Trade Marketing, Account Management, POS Management).

  • Proficiency in MS Office (Word, Excel, Power Point, Outlook).

  • Knowledge of AC Nielsen and Sales data bases would be a plus

  • Proficiency in English and Spanish

  • Drive for results: ability to drive for completion to target.

  • Business knowledge and strategic vision.

  • Able to work with high level of autonomy: the candidate will need to lead analysis of the business, identifying opportunities for learning and growth, and also solve issues and obstacles on a daily basis.

  • Interpersonal savvy and negotiations skills; ability to build good rapport, usage of diplomacy and tact, can diffuse even high-tension situations comfortably.

  • Problem solving ability to manage workload and set priorities to meet deadlines.

  • Passion for flawless execution: these premium brands need to be reflected in every idea, initiative and at every touch point.

  • Available for travel 30%

Education / Certifications:

  • University degree in Business Administration, Economy, Finance or similar.

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

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