We're looking for a CRM Automation Manager to scale and elevate our automated CRM campaign efforts. This role is all about building and optimizing automations, driving behavioral-led engagement, and ensuring seamless player journeys across all CRM touchpoints.

You'll own one of the several automation focus areas (e.g. newly registered users, cross-sell, churn prevention, reactivation) in the user journey. This role entails end-to-end responsibility of the automations in your ownership to deliver maximum impact - from ideation to implementation, and from measurement to fine-tuning, with data-driven decision-making at the core.

Key Responsibilities

• Analyze campaign performance, automation impact, and player engagement trends to identify and act on opportunities.
• Setting up of bonuses, requesting the right content, and implementation of the automations on our CRM tools.
• Take data-backed decisions that enhance conversions and user engagement.
• Work closely with key stakeholders to fine-tune targeting, segmentation, and personalization strategies.
• Be a champion in the implementation of AI-driven segmentation and real-time behavioral triggers in the automations.
• Use our predictive models to set up automations that act proactively.
• Optimize and scale multi-channel CRM (email, SMS, push, in-app, outbound) through automation.

What You Bring

• Experience in a data-driven CRM role, preferably in online gambling or a similar fast-paced, data-driven industry.
• Expertise in journey builders, real-time decisioning, and AI-driven CRM tools.
• Deep understanding of automated lifecycles and how to drive uplifts in a complex communication landscape.
• Strong skills in data analysis and campaign performance measurement, and a good understanding of data science & predictive analytics.
• Proactive and results-driven mindset, thriving in a high-performance environment.
• Deep understanding of behavioral targeting and event-driven marketing strategies.
• A test-and-learn mindset, always seeking optimization opportunities.
• Ability to balance automation at scale with personalized engagement.