1mo ago
CRM PlayID Manager
Original Advert
Medier isn't just a marketing agency-we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns-we deliver results.
Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in.
We're looking for a proactive and detail-oriented CRM Manager to support the planning, execution, and maintenance of multi-channel CRM activities across global B2B and B2C brands. This role is ideal for someone with foundational CRM experience and a strong desire to grow their technical, analytical, and operational skills within a fast-paced, data-driven environment.
You will assist in journey execution, segmentation, bonus implementation, data validation, and cross-team collaboration-playing a key role in ensuring campaign accuracy, platform integrity, and optimal performance.
Key Responsibilities:
You will assist in journey execution, segmentation, bonus implementation, data validation, and cross-team collaboration-playing a key role in ensuring campaign accuracy, platform integrity, and optimal performance.
Key Responsibilities:
- Support the execution of automated journeys, lifecycle flows, and ad-hoc campaigns (email, SMS, push)
- Kafka Data Monitoring: Use of Coralogix for tracking event flows and troubleshooting data issues
- Assist in building and updating customer segments
- Collaborate with the CRM, Product, and Data teams to ensure proper tracking and data flow across platforms
- Participate in CRM platform operations, including QA, testing, and error monitoring
- Support bonus and promotion setup using pre-defined logic (deposit amount, expiry, wagering, etc.)
- Perform regular campaign checks to ensure deliverability, personalization, and targeting accuracy
- Maintain and organize snippet and template libraries
- Help troubleshoot journey or bonus execution issues with guidance from senior team members
- Contribute to reporting and performance insights (e.g., engagement metrics, campaign performance)
Requirements:
- 1-5 years of experience in CRM, retention, marketing operations, or a similar role
- Familiarity with CRM platforms (Symplify, Optimove, CustomerIO etc.) is a strong plus
- Basic understanding of customer lifecycle stages and segmentation principles
- Comfortable working with data and learning tools like Power BI, Postman, Coralogix or similar
- Strong attention to detail and structured approach to execution
- Proactive mindset with a willingness to learn technical processes and automation tools
- Excellent communication and time management skills
- Experience in iGaming, eCommerce, or B2B environments
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