Senior Growth/CRO Specialist
Senior Growth/CRO Specialist
Original Advert
⭐Who we are
Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.
Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.
⭐️ Role Overview
We're seeking a data-driven CRO Specialist to own the end-to-end Visitor to Customer Conversion Rate strategy. You will act as the orchestrator between Marketing, Activation, and key stakeholders, driving growth through rigorous data and evidence. You won't just identify problems; you will own the entire continuous improvement engine-from detecting friction points to validating ideas and overseeing execution.
⭐ How will you make an impact?
- Own and manage the end-to-end Conversion Rate Optimisation (CRO) strategy and testing roadmap
- Bring your "growth mindset" to the table, identifying new opportunities for personalisation and funnel optimisation
- Collaborate closely with Product Managers & Marketing teams to implement winning test variations and permanent site improvements
- Lead the Discovery phase, using data and qualitative research to turn raw ideas into clear, evidence-backed initiatives. Create detailed testing hypotheses and wireframes to guide the design and development teams
- Manage two distinct roadmaps: Ensure the "Execution Roadmap" is always moving and the "Discovery/Validation Roadmap" is constantly replenished with new hypotheses
- Launch and monitor A/B, multivariate, and split tests to validate hypotheses and improve key metrics
- Analyse user behaviour using quantitative data (GA4, etc.) and qualitative tools (heat-maps, session recordings, surveys) to identify friction points
- Use data and evidence not just to analyse, but to convince execution teams and stakeholders to prioritise the right initiatives.
⭐ What makes you a great fit?
- 4+ years of proven experience as a CRO Specialist or similar role with a strong track record of increasing conversion rates
- Experience in A/B testing tools (e.g., Growthbook, Amplitude, VWO, Optimizely, Convert, or similar platforms)
- Knowledge of Google Analytics (GA4) and data visualisation
- Experience with user behaviour analysis tools like Hotjar, Crazy Egg, or Microsoft Clarity
- Deep understanding of UX/UI best practices and mobile responsiveness
- Demonstrated ability to build a testing roadmap from scratch based on data analysis and business goals
- Strong familiarity with statistical significance and data reliability
- Experience managing and prioritising complex roadmaps (both discovery and delivery tracks)
- Ability to build business cases and present evidence to executive stakeholders to win buy-in.
Why you'll love us:
You'll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.
What's in it for you?
🏠 The freedom to work from home.
🌴 Enjoy 25 working days of paid vacation and Jornada Intensiva in August.
💊 Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist).
😋 Save on meals and transportation! Enjoy our Flexible Remuneration plan.
🖥️ Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.
🇪🇸 Free Spanish classes.
🤑 Boost your earning potential with our referral program that offers paid compensation.
💟 Great culture & working environment with an international team of over 60 different nationalities.
So, what are you waiting for?
All applications and CVs must be submitted in English 😉
Application managed by Lodgify