⭐ Role Overview

⭐ How will you make an impact?

Own the channel end-to-end. Define and lead Lodgify's GEO strategy as a core acquisition and brand authority channel within the company's GTM framework. You set the vision, the roadmap, and the priorities.
Drive executive alignment. Set channel OKRs, define the measurement framework, and present GEO performance and strategic direction directly to marketing leadership and the executive team.
Own the GEO roadmap and budget. Prioritize initiatives, allocate resources, and make the calls that determine how Lodgify invests in generative search visibility.
Shape the product. Partner with Product and Engineering to influence the product roadmap for GEO discoverability - site architecture, structured data, content formats, AI-agent access protocols, and indexation strategy.
Connect GEO to revenue. Work directly with Sales and Revenue teams to align GEO with pipeline generation, buying-journey intent mapping, and ICP-level visibility goals.
Create agentic GEO growth loops: Build and own AI-enabled automation workflows across content production, GEO optimization, and distribution - from programmatic content pipelines to automated citation monitoring and structured data deployment - treating automation as a core lever of the GTM strategy, not an afterthought.
Integrate across all of Marketing. Collaborate with Content, Brand, Growth, and Performance to embed GEO thinking into campaigns, thought leadership strategy, and distribution - so the whole org is pulling in the same direction.
Defend and compound Lodgify's classical SEO foundation - technical health, crawlability, on-page optimization, authority building, and link strategy. At our scale and across our markets, classical SEO is still a real growth lever. Protect what's working, compound what's not, and ensure traditional organic remains a strong acquisition channel alongside the GEO build.
Be the internal authority. Serve as Lodgify's subject-matter expert on AI search: educate stakeholders, build internal frameworks, and translate fast-moving market dynamics into clear, actionable strategic direction.
Win share of model. Drive the frequency with which Lodgify is cited, mentioned, and recommended by LLMs - through authoritative content, entity authority, structured data, and citation-trigger strategies.
Build the measurement infrastructure. Establish systems, dashboards, and workflows to track performance, brand mentions, and competitive visibility across all generative engines. Define what good looks like before anyone else does.
Experiment at the frontier. Lead GEO-focused experiments and product integrations - working with developers, agencies, and AI partners to unlock new acquisition vectors from conversational search, agentic AI, and AI Overview placements.

⭐ What makes you a great fit?

• At least 8 years of experience in SEO, organic growth, or AI search optimization - with at least 3 years in a leadership or channel-ownership role (Head, Director, Principal, or equivalent).
• Proven track record of delivering measurable results with GEO, programmatic SEO, or AI-enabled content workflows - not just familiarity with the concepts. You've shipped, measured, and iterated on strategies that moved the needle in generative search environments.
• Proven track record of owning a search or organic channel strategy - not just executing within one. You've set the direction, secured the buy-in, and delivered the results.
• Deep expertise in how LLMs retrieve, chunk, and cite content - and what it takes to win share of model across AI-powered search surfaces.
• Experience influencing cross-functional roadmaps, particularly with Product, Engineering, and Sales stakeholders at a decision-making level.
• Proven ability to drive engineering and product prioritization without direct authority - you've secured sprint allocation, shaped roadmaps, and moved cross-functional teams through the quality of your business case, not through reporting lines.
• Strong analytical mindset: you can build measurement frameworks, define KPIs, and communicate channel performance in business terms to a non-technical audience.
• Executive communication skills: you can translate complex GEO/AI search strategy into compelling narratives for leadership and the broader org.
• Comfortable setting direction in fast-moving, high-ambiguity environments. You don't wait for clarity - you create it.

⭐ How can you earn extra bonus points?

Hands-on expertise in structured data, technical SEO, or AI-agent access protocols (llms.txt, JSON-LD, plain text/markdown architecture, crawl efficiency).
Experience developing or shipping AI-driven tools, lead-generation features, or content automation workflows.
Prior experience in a Head, Director, or VP-level role with direct P&L or budget accountability for an organic acquisition channel.