To lead the development and execution of integrated media strategies across the HMB portfolio, ensuring alignment with brand objectives, commercial priorities, and global standards. The role drives effective media investment, data-led optimisation, governance excellence, and capability building to deliver sustainable brand growth and eB2C performance.

Key Responsibilities:

Lead integrated media strategy and planning across the HMB portfolio, ensuring alignment with brand, commercial and eB2C objectives.

Define and optimise the media mix across traditional, digital, social, in-store and e-retailer channels to maximise reach, effectiveness and ROI.

Oversee media investment and agency management, including planning, buying, performance governance and Joint Business Plan delivery.

Drive data-led media effectiveness, setting clear KPIs, leveraging consumer and performance data, and leading continuous optimisation and test-and-learn initiatives.

Ensure governance and compliance, acting as gatekeeper for global FORCE rules, legal, regulatory and brand standards.

Build strong cross-functional collaboration and capability, partnering with Brand, CMI, e-Commerce, D&T and external partners while elevating media maturity across the organisation.

Key Requirements:

5-8 years' experience in media planning and strategy, with strong exposure to digital and performance channels.

Solid analytical and commercial mindset, with ability to translate data and insights into clear media recommendations.

Experience managing media agencies and platform partners, ensuring accountability, delivery quality and budget efficiency.

Good understanding of the consumer journey and integrated media ecosystem, across traditional, digital and e-commerce touchpoints.

Strong stakeholder management skills, with the ability to collaborate cross-functionally in a matrix organisation.

Ownership-driven and results-oriented, demonstrating accountability, adaptability and commitment to continuous learning and development.