EOE & Sales Capability Executive

Heineken Spain
Heineken Spain
UnknownOn-siteCompetitiveAdded 17 days ago
Heineken Spain

EOE & Sales Capability Executive

Original Advert

Purpose of the Role
To drive disciplined, consistent, and winning field sales execution by embedding Excellent Omnichannel Execution (EOE) standards, strengthening sales capability programs, and supporting data-driven coaching & performance management across regions.
This role ensures that sales capability initiatives are not only deployed, but adopted, tracked, and translated into measurable field performance improvement.
Key Accountabilities

Drive implementation of Steps of the Visit & PICOS
Support Driving Discipline Performance Enablers
Conduct targeted in-field coaching interventions to uplift capability of underperforming Sales Reps and Supervisors
Monitor coaching quality, adoption, and effectiveness through defined tracking mechanisms
Facilitate workshops and ensure structured in-market post-training interventions
Conduct competency assessments and track measurable skill uplift through defined KPIs
Track execution, discipline, and KPI gaps; develop follow-up action plans with RSMs & SS.
Analyze execution data to identify root causes and recommend actionable improvements
Act as dedicated capability partner for assigned Growth Engine region(s).
Provide structured support to Regional TM & Sales Leadership.
Other ad-hoc requests

Requirements: Must have.

1.5+ years of experience in Field Sales Training % experience in field sales or territory supervision is highly preferred
Bachelor's degree in Business, Marketing, or related field
Strong communication skills and ability to interface credibly with external cross-functionally
Good Project Management Skill
Good presentation skills
Operational delivery and execution
Good time management and deadline driven approach.
Flexible and able to work in a fast-paced environment.

Required to independent travel to provinces (nationwide) regularly to conduct in person training workshops

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