Web Experience Specialist

Festo
Festo
Barcelona, SpainOn-siteCompetitiveAdded yesterdayInternship
Festo

Web Experience Specialist

Original Advert

We are seeking a Web Experience Specialist to ensure a seamless, engaging, and high-performing global website experience across markets. In this role, you will collaborate with marketing, IT, UX, and content teams to implement web, content, UX, and design initiatives while supporting digital visibility and continuous performance optimization. Knowledge of web content management, UX principles, and digital performance is essential.

Responsibilities:

  • Execute the global web experience strategy in alignment with defined business objectives and target audience needs.
  • Collaborate with HQ teams, markets, and stakeholders to clarify requirements and support prioritization of web initiatives.
  • Collaborate with marketing, IT, UX and content teams to implement website content initiatives and ensure seamless integration.
  • Define & execute web editorial functionality, design and UX initiatives in collaboration with other HQ UX teams and in line with marketing and platform strategies.
  • Oversee daily website (content) management, maintaining and optimizing user experience & engagement as well as SEO visibility requirements.
  • Monitor website performance metrics and KPIs to identify areas for ongoing content, digital visibility and UX improvement.
  • Assist in web experience & content-related project management, including timelines, deliverables, and quality control.
  • Provide guidance and support to global website editors or external content contributors as needed.

Requirements & Skills:

  • Proven experience in website management across multiple markets and domains.
  • Strong operational knowledge of UX/UI and content creation as well as CMS and design tools (e.g. FirstSpirit and Figma).
  • Good web analytics, SEO and UX skills to analyze and make data-driven recommendations to optimize performance.
  • Experience collaborating with cross-functional teams including marketing, IT, UX and content factory.
  • Familiarity with website compliance standards related to privacy and accessibility.
  • Basic project management skills to handle multiple tasks and deadlines effectively.
  • Up-to-date knowledge of digital trends and emerging web technologies.
  • Strong communication skills to interact with stakeholders and team members.
  • Ability to work independently and as part of a team in a fast-paced environment.

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