Blue Banana Brand
Blue Banana Brand is a Spanish fashion and lifestyle company founded in 2016, recognized for its iconic "X" logo and its commitment to adventure and sustainability. The brand operates as a digital-native vertical brand (DNVB) that has successfully transitioned into physical retail, maintaining a strong presence in the streetwear and outdoor apparel market across Europe and Latin America. Headquartered in Madrid, the company fosters a young, creative, and dynamic work environment centered around digital marketing and social media engagement. For international professionals, Blue Banana offers opportunities in a fast-scaling environment that is currently expanding its footprint beyond Spain, making it an attractive destination for those interested in the intersection of fashion, digital strategy, and sustainable business practices.
Company History
Founded in 2016 by Nacho Rivera and Juan Fernández-Estrada, Blue Banana started as an online-only brand selling sweatshirts. It has since grown into a multi-channel fashion retailer with a strong emphasis on social media and sustainable practices.