Role Summary:

The Brand Associate / Senior Brand Associate is responsible for marketing support of the Category Lead including, operational execution, implementation of the portfolio communication strategy and follow-up, support of internal communications among the team and coordination and alignment with enabling functions.

Key Responsibilities:

• Assist Category Lead and Brand Lead in implementing brand strategies

• Follow up promotional calendar and territory POAs and perform analysis of the scope, impact and efficiency of promotional investment

• Maintain territory dashboards and run Value Added Programs impact analysis

• Support the development of promotion materials and sales literature

• Deliver project coordination according to pre-defined action plan for regular events

• Manage institutional database

• Support budget controls both at country-wide and territory level

• Coordinate logistics and contents of BU meetings, field force POAs, team buildings and training-related activities including managing the virtual training calendar

• Coordinate Speaker Tours, interacting with Speakers and KOLs for logistics

• Set-up and distribute promotional cycles

• Manage travel coordination, calendar and meeting arrangement of International and National Congresses and Seminars

Requirements:

• University graduate

• At least 2 years' experience in marketing

• Good understanding of healthcare/pharmaceutical industry is highly preferred

• Excellent communication & presentation skills

• Good command of Chinese and English

• Good learning agility

• Willing to embrace challenges

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research