Global Market Strategy Leader
Global Market Strategy Leader
Requirements
Qualifications
• Deep commercial expertise in enterprise analytics, marketing effectiveness, or insights solutions.
• Demonstrated success hunting and closing large multi-million-dollar global accounts.
• Exceptional executive communication and storytelling skills.
• Ability to build and operationalize scalable hunting and engagement processes.
• Strong cross-functional leadership and ability to partner across Product, Tech, CS, and Modeling COE.
• Comfort speaking at events, presenting to C-suite, and representing NIQ globally.
• Bachelor’s or Master’s degree in Business, Marketing, Analytics, or related field.
• 15+ years of experience in commercial leadership roles within analytics, marketing effectiveness, consulting, or related industries.
• Proven track record securing and growing large global clients.
• Experience leading strategic pursuits involving multi-stakeholder global teams.
• Ability to travel internationally as needed.
Benefits
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
Original Advert
Company Description
Job Description
The Global Head of Commercial Strategy & Flagship Clients is a senior commercial leader responsible for identifying, engaging, and securing large, high-potential global clients for NIQ's Marketing Effectiveness portfolio. Reporting to the General Manager of Marketing Effectiveness, this role develops and executes a strategic approach for hunting, onboarding, and growing flagship accounts that can be incorporated into NIQ's global programs portfolio. The role requires exceptional relationship-building skills, comfort presenting to C-suite audiences and speaking at industry events, and the ability to design a repeatable, scalable process for acquiring large new business opportunities. Global travel is required.
Commercial Strategy & Pipeline Leadership
• Identify target global clients and high-value prospects globally across industries (CPG, Auto, Retail, Travel, QSR, Fin Serve, etc.)
• Develop a structured lead-generation and flagship-client acquisition strategy.
• Provide GTM input for teasers, sales collateral, challenger POVs, and messaging.
• Conduct discovery sessions with target clients to uncover needs and competitive whitespace.
• Hunt for winbacks, track renewal cycles, and monitor RFP calendars.
• Lead sales pitches and oversee large strategic RFP responses (>$3MM).
Client Engagement & Executive Communication
• Engage confidently with C-suite stakeholders and articulate NIQ's value proposition.
• Represent NIQ Marketing Effectiveness at industry events, conferences, and client forums.
• Build deep relationships with senior decision makers and industry leaders to generate new opportunities.
• Partner with NIQ Next and other consulting teams for unified representation in critical meetings.
Market, Competitive & Product Alignment
• Gather and synthesize competitive intelligence to shape MEFF's unique selling propositions.
• Identify critical win segments and inform product and incubator teams on enhancement needs.
• Partner closely with Product, Modeling COE, and Customer Success to ensure alignment on market needs.
• Provide structured feedback to strengthen solution differentiation and commercial readiness.
Revenue Ownership & Deal Progression
• Own revenue accountability for flagship client acquisition and meet whale-hunter revenue targets.
• Lead all 'large deal' pursuits and ensure successful transition into long-term annual engagements.
• Collaborate with regional commercial teams to operationalize post-sale partnership growth.
• Ensure a seamless handover from early-stage hunting to account ownership teams.
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