Digital Marketing SEO / SEA Manager
Digital Marketing SEO / SEA Manager
Requirements
Qualifications
- Strong analytical skills for SEO performance monitoring and improvement.
- Extensive experience with keyword research and keyword management.
- Proven record of increasing organic and paid performance in large B2B companies.
- Proficiency in managing SEO platforms (BrightEdge, SEMrush, Ahrefs, etc.).
- Hands-on experience in developing and executing paid search strategies.
- Ability to train users on search tools and best practices.
- Knowledge of competitor analysis and A/B testing.
- Proficiency in English language.
- Minimum 5 years of experience in SEO and paid search strategy.
Benefits
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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Company Description
This role involves developing and executing SEO, AIO and paid search strategies, managing keyword research, and optimizing search performance. The strategist will enhance organic traffic and support teams with SEO/AIO/SEA best practices globally and regionally.
Job Description
- Be the Leader for SEO, SEA and AIO at NIQ.
- Work with senior stakeholders and content creators to ensure content performance.
- Develop and roll out strategies for SEO, AIO and SEA, together with performance tracking and a KPI framework.
- Conduct keyword research, prompt research and manage keyword groups.
- Monitor performance, including domain authority and topical performance.
- Partner with content teams to provide the right keyword strategy for articles, reports and strategic content areas.
- Support local SEO efforts, including local topics and languages.
- Provide competitor insights regarding ads, topic share, and other KPIs.
- Develop and execute paid search strategy and global search campaigns.
- Manage and optimize paid search channels and ad accounts, ensure best practices in all our paid search campaigns.
- Develop and run governance guidelines for all marketing teams for SEO and SEA.
- Set up KPIs, track performance, and manage against the defined goals.
- Manage and optimize SEO platforms (BrightEdge, SEMrush, Ahrefs, or similar.).
- Train users in search tools, trends and best practices.
- Monitor and enhance organic traffic, website health, and conversion rates.
- Collaborate with other teams for a seamless cross-channel experience.
- Monitor competition and integrate A/B testing into search marketing initiatives.
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