Job Purpose

Lead the end-to-end marketing strategy and execution for relevant markets, shaping value proposition, pricing, customeracquisition, engagement, and revenue growth across digital products and services for specific distribution channels (brands).

This role focuses on defining the right value proposition for a specific audience and building a high-performance, data-driven marketing function, optimizing multi-channel campaigns, and delivering measurable business impact across diverse customer segments for brands in various industries such as banking, utilities, transport, and more (excluding Telco).

Roles and Responsibilities:

Marketing Strategy & Growth

• Define and execute a scalable marketing strategy aligned to business growth targets (acquisition, engagement, retention, revenue).
• Translate commercial objectives into integrated, multi-channel marketing plans (digital, partnerships, lifecycle, content). Identify new growth opportunities, customer segments, and go-to-market strategies across European markets.

Campaign Performance & Optimization

• Own end-to-end campaign performance across channels (paid media, organic, CRM, partnerships).
• Set and track clear KPIs (CAC, LTV, conversion rates, engagement, ROI).
• Continuously optimize campaigns through data insights, A/B testing, and funnel analysis.
• Ensure seamless and effective customer journeys across web, app, and digital touchpoints.

Budgeting & Commercial Impact

• Develop and manage marketing budgets aligned to revenue goals.
• Forecast performance and ensure efficient allocation of spend for maximum ROI.
• Drive accountability for marketing contribution to revenue and profitability.

Partnerships & Channels

• Collaborate with product, commercial, and partnership teams to unlock new marketing channels and growth opportunities.
• Build and manage relationships with agencies, media partners, and vendors.
• Evaluate and onboard new tools, platforms, and partners to enhance performance.

Data, Technology & Innovation

• Leverage analytics tools (e.g., GA4, Mixpanel, Tableau) to drive data-led decision-making.
• Implement best-in-class tracking, attribution models, and performance dashboards.
• Stay ahead of trends in AI, automation, and digital marketing technologies to future-proof the function.

Team Leadership

• Build, lead, and develop a high-performing marketing team.
• Set clear KPIs, drive accountability, and support continuous development.
• Foster a culture of ownership, experimentation, and performance excellence.

Reporting & Stakeholder Management

• Provide clear weekly/monthly insights on marketing performance and business impact.
• Present data-driven recommendations to senior leadership.
• Act as a strategic partner to commercial and product leadership.

Competencies

Behavioral Skills

• Strong ownership and accountability
• Strategic thinking with execution focus
• Data-driven decision making
• Excellent stakeholder management
• High adaptability in fast-paced environments
• Strong problem-solving and prioritization skills

Technical Competencies/Skills

• Deep understanding of digital marketing channels (paid, owned, earned)
• Strong experience with performance marketing and growth frameworks
• Proficiency in analytics tools (Google Analytics, Mixpanel, Tableau, etc.)
• Experience with CRM/lifecycle marketing platforms
• Strong understanding of customer journey optimization and conversion funnels
• Experience with A/B testing, experimentation, and marketing automation

Requirements

• 7+ years experience in digital marketing, growth, or performance marketing roles
• Proven track record of driving measurable growth in digital products/services
• Experience in consumer-facing digital businesses (e.g., apps, platforms, subscriptions, marketplaces, fintech, media, gaming, SaaS)
• Experience working across multiple markets (Europe preferred)
• Prior team leadership experience required.
• Bachelor's degree in BA, Commerce, Marketing, Media Management, or similar qualification in relevant field.