About the role

As Senior Manager, Growth & User Acquisition, you will define and execute the tactical strategy for player acquisition across our portfolio, contributing to the overall strategy and developing team capabilities. You will lead with a growth mindset, combining input with analytical rigor to drive measurable impact. You will be the deep ad tech and channel expert, responsible for the end-to-end execution, optimization and reporting. We are looking for someone who can foster a culture of continuous learning and adaptability, ensuring every campaign, experiment, and initiative advances the organization's broader objectives.

What you'll achieve

• Lead & Execute Growth Strategy: Develop and manage a data-driven UA strategy that aligns with company objectives across our portfolio.
  
  
• Validate & Scale: Partner with product and creative teams to design experiments that validate early game concepts, measure market potential, and optimize launch strategies.
  
  
• Manage Performance Across Channels: Directly manage campaigns across a variety of UA traffic, ensuring campaigns are innovative, measurable, and scalable.
  
  
• Cross-Functional Collaboration: Work closely with Creative, Analytics, Product, and Operations teams to get alignment on strategy and goals  for each phase of Soft Launch, Global Launch and Post-Launch. Provide regular updates and reporting on UA and growth initiatives.
  
  
• Innovate & Explore: Proactively identify new opportunities for efficient spend allocation, be on top of trends and technologies to expand growth opportunities and maintain a competitive edge in the mobile gaming landscape.
  
  
• Integrate AI to Drive Efficiency & Scale: Champion the use of AI and automation to enhance campaign performance, accelerate creative and optimization workflows, and unlock operational efficiencies. You will identify high-impact opportunities for AI adoption across UA, empowering teams to work smarter and scale impact with fewer manual constraints.
  
  
• Mentorship: Provide technical guidance and mentorship to junior members of the team on best practices for channel measurement, data utilization and optimization techniques.

What you'll need to be successful

• Hands-on performance-focused user acquisition and growth experience, specifically within the mobile gaming industry.
  
  
• Deep knowledge in paid channels, UA creative trends and measurement frameworks. Proven record of  scaling campaigns with results in expanding audiences and revenue.
  
  
• Exceptional ability to manage projects, set clear execution goals, and drive collaboration across functions.
  
  
• Strong creative and analytical instincts, capable of executing campaign strategy, creative testing, and growth experimentation.
  
  
• Ability to thrive in fast-paced, dynamic environments, pivoting strategies and execution plans  based on data and market shifts. Continuously evaluate and improve strategies, adopt new tools and methods to drive performance and scale.
  
  
• Excellent communication skills, capable of translating complex strategies for diverse stakeholders.