Data Analyst I - PPC Data Analysis, Marketing
Data Analyst I - PPC Data Analysis, Marketing
Data Analyst I - PPC Data Analysis, Marketing
Original Advert
About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.
Leadership/Team Quote:
The successful candidate will join the Data Science & Analytics team in PCC (Pay-per-click), where we develop strategies to manage Booking's search engine marketing budget (one of the largest online advertising budgets in the world). The team supports the commercial and machine learning teams with reporting, insights and experimentation. The Data Analyst I will be responsible for analyzing and reporting on our Paid Search marketing channel & activities, leveraging the data from various proprietary models and experiments. Beyond the analytical aspect, they will be expected to effectively communicate with Senior stakeholders and technical peers and take part in strategic planning. They will be key in ensuring that data is leveraged with maximum impact, as well as take the lead on projects. Finally, domain knowledge of (Performance) Marketing is a big plus, but not a requirement.
Role Description:
Data Analysts I work on analytics tasks such as reporting, visualization and analysis within the scope of their team. They consult with stakeholders in problem-definition, setting success metrics and shaping the way forward through data insights and effective communication with their audience.
Data Analysts I have experience managing stakeholders and can do this largely autonomously (seeking for help in complex scenarios). They prioritize their work for business impact, efficiently adapt to business needs, and manage expectations accordingly. They combine their understanding of the business with the knowledge of data, workflows, methods and tooling to largely autonomously drive analysis and reporting within the scope of their team. They can adapt existing tooling and approaches based on business and user needs. They collaborate with peers in their craft and follow best practices ensuring data quality and stability.
Key Job Responsibilities and Duties:
Responsible for owning the design and delivery of parts of Data Analytics & Reporting solutions based on business requirements, contributing to bringing them from the initial idea-generation phase to implementation with some supervision.
Responsible for working independently on consuming data, preparing it for analytical use and translating business problems to data stories. Can ask for guidance on more complex tasks.
Responsible for working within the scope of their team and delivering work that informs business decisions for the product / business topic they currently work on.
Responsible for leveraging foundational skills in data analysis and data visualization to answer business questions. They incorporate stakeholder requirements when creating intuitive and insightful visualizations that translate data into actionable insights.
Responsible for connecting and collaborating with stakeholders in operational and project-based roles under the guidance of a manager. Uses effective communication to address their needs and presents data insights in an accessible, business-friendly manner.
Responsible for being flexible in adopting existing internal Data Analytics approaches and expanding their technical competencies when a more efficient way presents itself.
Responsible for growing their own craft skills while leveraging Data Analytics for impact on well defined business problems.
Responsible for supporting junior peers when opportunity presents itself through knowledge sharing and setting a good example.
Responsible for networking and proactively connecting with craft peers beyond the team's scope.
Must be familiar with the larger data ecosystem at Booking and how it relates to the work they do.
Responsible for connecting with peers in related crafts (ie. Data Engineering) as needed on specific projects to ensure successful outcomes.
Must have high level knowledge about the goals of their area (ie. track / vertical).
Responsible for ensuring quality of their own work by validating it through peer review.
Qualifications & Skills:
High SQL proficiency is essential (Python and/or R are beneficial) as well as data cleaning and preparation
Has strong data visualization skills and experience with dashboarding tools such as Tableau
Able and willing to develop and manage enterprise level performance reports
Capable of driving actions from stakeholders and providing self-service analytics & visualization tools
Strong analytical problem solving skills, especially unstructured problems
Ability to communicate recommendations in a compelling way that is tailored to the audience
Driven with a results oriented personality and curious mindset
Able to identify dependencies on other functions and align across these functions
Experience working in an experimentation culture and able to process & interpret results
Experience with analytics in decision making where AB testing is not possible
Can explain complex analytical findings/solutions to commercial and non-technical stakeholders
Open to feedback and always looking for ways to improve own performance
Able to understand details while keeping an eye on the bigger picture.
Able to spot opportunities to drive business growth from their craft.
Strong interpersonal skills
Open and friendly attitude
Strong data management skills with a focus on data quality (timeliness & correctness)
Benefits & Perks - Global Impact, Personal Relevance:
Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Inclusion at Booking.com:
Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process:
This section should provide:
Let's go places together: How we Hire
This role does not come with relocation assistance.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
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