Purpose: The main outcome of the ESAD role is to plan, execute, and gather information for direct demand generation to Farmers, influencing tactical and strategic decisions for farmers and impacting sales to secure outstanding sell-out in coordination with Sales Rep,KAM,other members of CFS and distribution.

Main tasks and responsibilities:

• Plan and execute direct demand generation activities for area Farmers.
• Influence tactical and strategic decisions for farmers based on recovered information.
• Apply the Growth Plan design using a strong database and close interaction with farmers to understand their needs.
• Impact sales by securing outstanding sell-out in coordination with Sales Rep and distribution.
• Lead, plan and develop digitalization implementation in farmers.
• Know the entire portfolio in depth to make the best recommendations to the farmer.
• To be a reference in Farmer in order to give best solutions their needs.
• Work closely with the squad in the district to drive the demand generation strategy.

Accountability:

Skills and Qualifications:

• University degree in Agriculture
• Strong communication, collaboration, influencing, and stakeholder management skills.
• Result oriented.
• Experience in Agriculture.
• Driving license B