Barceló Group is a family-owned company founded in 1931 by Simón Barceló in Mallorca (Spain). Our expansion to the world's major destinations, along with our clear growth strategy, has allowed us to position ourselves as the 2nd largest chain in Spain and one of the top 30 in the world in terms of the number of rooms.

Our commitment to ensuring the satisfaction of our visiting guests and the well-being of our entire team has been rewarded with the "Best Hotel Management Company in the World" award at the latest edition of the World Travel Awards, considered the Oscars of the international tourism sector.

Currently, Barceló Hotel Group has 270 urban and resort hotels with 4 and 5 stars, totaling over 60,000 rooms distributed in 24 countries. These hotels are marketed under four brands that allow us to provide our guests with a clear differentiating value in terms of both quality and service:

• Royal Hideaway Luxury Hotels & Resorts

• Barceló Hotels & Resorts

• Occidental Hotels & Resorts

• Allegro Hotels

All of the above, combined with a clear spirit of sustainable improvement, enables us to look towards the future with optimism, always backed by the strength and international presence that have characterized the Barceló Group throughout its more than 90 years of business trajectory. Do you want to be part of our story? Join our team!

What will you do?

Misión: Liderar la estrategia global de marketing en comparadores para maximizar la rentabilidad del canal directo; englobando gestión de la inversión y la conectividad del canal, enfocado en alcanzar los objetivos de ingresos.

Responsabilidades Estratégicas y Gestión

• Desarrollo de Planes de Marketing: Definir e implementar el plan anual de Metasearch para los hoteles de la cadena.
• Gestión de Inversión y Rentabilidad: Control y gestión exhaustivo del presupuesto optimizando los diferentes modelos de inversión para maximizar ingresos y ROAS.
• Liderazgo de Proyectos Técnicos: Desarrollar y ejecutar proyectos de innovación dentro del canal, junto con equipos de Back-end y Data.

Funciones Operativas y de Control

• Optimización de Campañas: Supervisar la inversión en todos los metabuscadores disponibles: Google Hotel Ads, TripAdvisor, Trivago, Kayak,skyscanner, wego... y los nuevos metabuscadores que se puedan implementar.
• Análisis de Datos: Uso de Google Analytics, Eulerian y Campaign Manager para la atribución y seguimiento del Customer Journey.
• Business Intelligence: Diseño de dashboards y visualización de datos en Looker Studio, Tableau o Power BI para el control de KPIs en tiempo real.
• Account Management: Negociación directa con partners para la obtención de mejores condiciones, CPCs competitivos y acceso a betas.
• Benchmarking y Auditoría: Supervisar la paridad de precios, calidad de los feeds de datos y coherencia de contenidos (textos e imágenes) en todos los escaparates de metabuscadores.

What are we looking for?

• Experiencia: haber trabajado con anterioridad en gestión de Metasearch, canales de Marketing Digital ó posiciones afines.
• Formación Académica: Titulación Universitaria en ADE, Turismo, Matemáticas, investigación y Técnicas de Mercado, Estadística o disciplinas afines.
• Idiomas: Nivel avanzado de inglés. Hablado y escrito.
• Capacidad Analítica: Uso avanzado de Excel ó lenguajes de programación (Python o R) para el análisis de KPIs de venta, modelado de datos y optimización de proyectos.

Your benefits:

*You will have the opportunity to work in a flexible, collaborative, and responsible work environment, surrounded by the best colleagues.

* Why limit yourself to one location when you can move between countries and work in different areas of the company? At Barceló Hotel Group, we offer you geographical mobility and the chance to gain knowledge about various products and services throughout your career.

* We understand that a committed and experienced team is essential for growth. That's why we have specific career plans available in different areas of the company, which you can join.

*You will have access to the best training programs in the market, tailored to your position within the company. Additionally, because we strongly believe in personal development, we provide a wide range of open training activities through our Barceló Campus e-learning platform.
* We invite you to explore Barceló Responsible, our Corporate Responsibility brand. This initiative encompasses numerous actions related to social, economic, and environmental development in all the locations where our company operates. We want you to join us in our commitment to building a better future!

As one of our greatest challenges is ensuring your happiness, being part of the Barceló Hotel Group team comes with additional advantages and benefits, including:

1. Exclusive discounts on hotels and travel for you, your family, and friends.
2. Access to a health insurance policy with numerous advantages and special conditions for the Barceló group.
3. Ongoing discounts with various companies related to leisure and free time.
4. Special offers with product and service companies.
5. Exclusive agreements with different training and business schools

Contract type:

Regular