At Amazon, we're working to be the most customer-centric company on earth, constantly improving how we fulfill and deliver orders right to our customers' doorsteps. The Last Mile Rental (LMR) team is at the forefront of this mission, pioneering an innovative vehicle sharing program that enables more flexible and efficient delivery operations. This is a unique opportunity to join a rapidly growing program within Amazon Logistics and help shape the future of last-mile delivery.

In this role, you will own the demand and utilization flywheel that drives rental growth and fleet efficiency across the LMR program. You'll define the product strategy that converts customer insights into initiatives that increase vehicle utilization, rental conversion, and repeat usage. Your expertise in customer behavior analysis, growth experimentation, and data-driven product development will be essential as you identify why customers choose to rent-or not-and translate those insights into scalable product improvements. You'll architect the value proposition and go-to-market strategy that differentiates the vehicle sharing program, while building mechanisms that continuously capture customer voice and drive customer-led innovation. Working across product, marketing, operations, and analytics, you'll lead cross-functional initiatives that drive program growth and sustainability.

This role is available in Madrid, London or Luxembourg.

Key job responsibilities
• Customer Demand & Conversion Strategy: Define product strategy that drives rental demand and customer conversion across the rental lifecycle. Identify why customers choose to rent-or choose not to-and translate behavioral insights into product initiatives that increase adoption and repeat usage.

• Pricing Strategy & Optimization: Own pricing strategy and commercial models that maximize utilization and program sustainability. Develop and test pricing frameworks that balance customer value with business viability, partnering with operations to implement data-driven pricing decisions.

• Utilization & Growth Analytics: Analyze vehicle utilization patterns and rental trends to identify opportunities for improved fleet efficiency. Develop frameworks to measure customer engagement, conversion rates, and repeat usage metrics that inform product roadmap decisions.

• Value Proposition & Market Positioning: Architect go-to-market strategy and value propositions that differentiate the vehicle sharing program and drive customer preference. Monitor rental industry trends, competitor activities, and customer preferences to inform strategic positioning and identify emerging opportunities.

• Cross-Functional Product Leadership: Partner with marketing, operations, and analytics teams to align initiatives that improve customer acquisition, retention, and fleet utilization. Communicate strategy, insights, and results to senior leadership.

A day in the life
As a Senior Product Manager - Customer Growth, you'll spend your days uncovering the "why" behind rental decisions. You'll dive into customer feedback sessions, analyze booking abandonment patterns, and run experiments to test hypotheses about what drives conversion. One day you might be modeling pricing scenarios to find the optimal balance between affordability and program viability. The next, you're presenting market intelligence on competitor offerings to inform positioning decisions. You'll perform analysis that tracks leading indicators of demand shifts, partner with operations to understand supply constraints, and work with the communications team to craft messaging that resonates with target segments.

About the team
You'll be joining a dynamic team of product and process improvement managers who combine strategic thinking with operational excellence. We're a collaborative group that thrives on solving complex challenges and driving innovation in the last-mile delivery space. Our team maintains a startup mindset while leveraging Amazon's scale to create lasting impact. We value diverse perspectives and are passionate about mentoring and developing our team members as we continue to grow and expand our program globally.